Guide 101 - Business Coach - Pendleton Partners

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Guide 101 – Business Coach

Team Pendleton

Are you thinking about hiring a business coach but don’t know where to start?

You’re not alone.

Many small business owners are reluctant to hire a business coach because they’re not sure what services they offer or how they can help your business grow.

In this guide, we’ll explain the benefits of working with a business coach and provide tips on how to find the right one for your needs.

So, what are you waiting for?

In a world where starting, running and growing a business has never been easier, the need for guidance from an expert has never been greater.
Start reading and learn everything you need to know about choosing and working with a business coach!

Business Coaching
As a professional service, coaching is highly sought after when it comes to the success of a business.
Most people who start or grow their own business do so because they are passionate about something, but this passion is often what inhibits them from achieving their goals.
Coaching helps by taking your dreams and putting them into a strategy that could be achieved through business planning.

Business coaching is often confused with counselling, but they are two completely different practices.

The Emotional Component
Every human being needs a psychological support system to grow.
This is the job of a business coach – to talk you through challenges in a safe environment, understand where your fear points lie and address them in a way that the coach will never advise, instruct, or even give you an answer to any question.

They are there to listen and facilitate your thoughts.
This makes the job sound easy, but it is not – because, as entrepreneurs, it can be challenging to find time for self-reflection.

When working with a business coach, the process begins with clarifying goals.


Coaching is simply a tool, like a physical product or even advice from another entrepreneur.
To put it simply, every business owner needs to first focus on their business idea rather than where they are going wrong if you allow them to achieve their business goals.
Business coaches are often viewed as therapists, but they are not.

They cannot offer any tailored sessions or counselling to specific individuals; their role is simply that of a facilitator – although there may be times when personal issues affect how the entrepreneur performs in their career.

The first step in coaching any entrepreneur is to have a good understanding of where they are now and what they want.

From this, they can begin putting together a plan, with milestones along the way so that progress can be measured.

Every business is different, and the steps required to achieve success can vary from one person or company to another.

Guide 101 - Business Coach

  • Masterminding – This is where a client meets with their coach for an hour each week to discuss what happened in the previous week and explore ways forward. This is a time to talk about successes, failures and how best to use limited resources.
  • Planning – Once the process of achieving success has been identified, it can begin to be planned out from start to finish so that milestones can be set along the way.
    For example, if you want to create a successful blog within the next month, it can be planned out and realistic timeframes set for each step.
  • Execution – This is where the coaching process turns into a partnership between you and your coach. Here, actions are implemented and monitored closely to ensure success is achieved as quickly as possible without waste.
  • Reviewing and fine-tuning – At the end of each stage, a review should be analysed progress and make improvements for the future. After each step gets completed,
    you will need to return to your coach before moving on to the next stage.
  • Continue coaching – With the success achieved in your business, you may want to continue to use a your coach guidance.

Business Owner’s Relationship With A Coach.

For success, your relationship with your business coach must be built on trust – which can take time given that they are an independent third party taking no part in the coaching process.

As someone there to offer advice, they cannot have any personal interest in your business or ideas.
Once trust is established between you and the coach, it allows them to create a more open dialogue with you so that potential pitfalls can be identified early, allowing them to be avoided.

Allowing problems to mature means becoming unsolvable, which is where a business coach can help most.
To create a trusting relationship, it is often best, to be honest, and open about your ideas so that the coach can identify any potential problems before they have had a chance to grow.

And if you are still unsure of whether or not you need a business coach, asking yourself the following questions will give you a more accurate idea:

Have I recently failed to achieve a goal that I had set for myself?
Has my business been declining as of late?
Am I finding more and more obstacles in the way of my success?
Do I lack self-confidence when it comes to my abilities?

If you answer yes to any of these questions, a business coach can help.

Asking yourself these questions is also one of the first steps towards success as it will quickly identify those areas where improvements are needed

A Final Word
Overall, a business coach helps entrepreneurs achieve their goals by providing guidance and feedback along the way – empowering them to take control of their success.

They ultimately allow entrepreneurs to take a step back from the day-to-day business operations and look more holistically at how best to achieve success in the long term.

Stay tuned for the following articles on the “How is a Small Business Coach Different?”

If you want to make a difference in entrepreneurs’ lives, join us as a Pendleton Partner today.

Pendleton Partners offers a unique opportunity to become a business coach.
Our comprehensive training and support system provides you with everything you need to build your own successful coaching company.

We are committed to helping our coaches succeed, and we are always here for advice and support.


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