Relationship building! Pure and simple. You have to have a great programme to sell, a proven track record and strong marketing collateral, but people buy people at the end of the day. So we use basic human psychology to tap into what clients need, want and are nervous about, and show how we can help make the problem and all the consequent problems disappear.
The process only takes a month, and in the end, you don’t need to sell. They ask to buy!