Initial customer engagement is for 12 months – What happens after that? Is it expected a customer falls away? - Pendleton Partners

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Category: Operation

The Business Waterwheel™ is round for a reason. We start with a maturity assessment, which guides the growth and improvements we target in the first circuit of the wheel.

But after one turn around the Waterwheel™, the business will be different, the market will be different, competitors will be different, the world will be different. So we assess again and go again.

We want relationships that will last for years! And since the programme generates great value to the business, we see the vast majority come back year after year.

Sustainable change takes time, and compound growth begins with minor improvements that you repeat again and again.

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