Absolutely! And we want them to interview you too, to make sure you will be a valuable addition to our network.

We thrive on quality, and we believe a chat with an independent business owner who is on the other side of the decision you are making is an important part of the due diligence process.

That said, a conversation with a coach comes near the end of your journey in becoming a Pendleton Partner.

One of the key reasons people join Pendleton as a Business Coach is the lifestyle that we give them. Filling their calendars with phone calls with potential new coaches would undermine our mission.

Absolutely not! Coaching is a trust-based business, and confidentiality is critical. Sensitive business and personal matters often get discussed during coaching sessions.

We also respect that many business owners don’t want it to be public that they receive coaching and certainly would not want financial or strategic decisions exposed to members of the public. Business Coaching for many companies gives them a competitive advantage, and revealing this would allow competitors to leverage the power of coaching themselves.

Pendleton also takes its mission to add more value than it takes from its relationships with both coaches and clients. So we don’t use either to help us sell our service unless they volunteer.

We save them time and make them money. And compensating them for paid promotion doesn’t sit right either. So we don’t do this.

Unlike almost all other coaching companies out there, the vast majority of our coach training is delivered one on one directly with Rob Pendleton, the founder of the business (generally via video calls).

Over time, we acknowledge that Rob will need to share more responsibility.

Still, his view is that it’s critical to make sure every coach gets the very best service right at the start of their career, as this makes the biggest difference and is when we see the widest range of skill gaps.

The personal approach counts, and while we have put a lot into our videos and workbooks, that time with people like Rob, who have been there and done it, is motivational and inspiring and leads to the best outcome for new coaches.

The training covers learning the Business Waterwheel™ and applying it to grow your own business. This is critical because you always feel one step ahead of your clients! But, of course, it goes much further in the particular field of building a successful consulting and coaching practice.

We start with building your brand and reputation online so that when you meet your first prospects and they research you, your profile screams business coaching and business growth expertise. That is critical to getting in the door at all.

Then we teach how to identify prospects and typically provide a list of 50 leads that meet each coaches’ chosen industry, size and location targets and our profile for a Waterwheel client. We show how to research clients, identify talking points, and build relationships with business leaders. When you’ve got a “fish on the hook”, we help reel them in, actively joining the sales calls to team sell the way PwC or Deloitte would. We show how to onboard and deliver the coaching programme and teach a range of consulting techniques.

It is all about getting you to a profitable practice as quickly and efficiently as possible.