Your Questions Answered
Before making a life-changing decision to become a business coach and a Pendleton Partner you no doubt have plenty of questions.
While our team is always happy to talk things through over a call many of the questions we get asked on these calls can be found here.
We hope they help you further in your decision to begin your journey to join one of the most emotionally and financially rewarding steps of your life!
If you still have questions that are not answered here then get in touch.


Sales and Marketing
While this is a “how long is a piece of string” question in practice, typically, coaches who complete the training to shape their brand and reputation and then build relationships with suitable SME owners over the first two months can secure the first “Yes” in month three.
After that, we say to budget one new client each month, but you can find one good performance at a networking event could lead to three sign-ups in a day.
Inherently what you put in, you get out, to an extent, and we are there to support you, not do it for you.
So if you don’t have the desire and willingness to challenge yourself, don’t start this!
The beauty of The Business Waterwheel™ is that it focuses on the 80% of good business practices common to all businesses, more than the 20% specific to the industry, location, and owner/team.
As such, it has helped businesses in 15+ sectors and industries.
We’ve also served businesses from 3-4 employees to 3-4000 employees and companies from the UK to New Zealand and the US to India.
So the profile is broad! However, we tend to hit a sweet spot with 5-15 person companies looking to grow to 50 and 15-50 person companies looking to grow to 500.
Relationship building! Pure and simple. You have to have a great programme to sell, a proven track record and strong marketing collateral, but people buy people at the end of the day. So we use basic human psychology to tap into what clients need, want and are nervous about, and show how we can help make the problem and all the consequent problems disappear.
The process only takes a month, and in the end, you don’t need to sell. They ask to buy!
Tonnes! And more than pretty much everyone else in the coaching industry.
Most training programmes out there are ‘academic’ in nature.
Ours is actual business development.
We will get you leads, we will turn up on the sales calls with you, and we will even be there to help if you come across a complex client problem you can’t unlock.
This is our edge! We go the extra mile here.
Of the Pendleton Partners who actively set out to achieve full time or practice builder practices and who have followed the programme entirely for the 12-18 months it takes to get there, the majority have hit or exceeded their targets.
So, why is that not 100%? In real life, people change plans, take breaks, have illnesses, enjoy other opportunities, and some get lazy or satisfied with the status quo.
That’s fine! We want you to be happy and prosperous.
The second answer is that you are asking the wrong question…
Why does it matter if a different person in a different place gets a better or worse result from a training programme than you? People flunk out of Oxbridge Universities, and some get 1st Class Degrees from others.
We ask you to look at the programme we offer, speak to us, and then look at yourself!
If you can be a success with us to support you, great. If you don’t believe in it, walk away!
We spend most of our effort on those who engage and work hardest, find things they are afraid of, and ask for the help they need and who never give up. If that’s you, the sky is the limit.
We won’t leave anyone behind, but we are not your school teacher, parent, or boss. Personal responsibility is a huge part of building a coaching business.
And no one else is as significant a factor in your success as you are!
Yes, and no. We have clear strategies that we know work because Big 4 consultancies have used them for a century.
We have modern techniques like handwritten letters done for you by an AI-powered robot.
But NOTHING beats relationship building. And that is between you and your prospects. We can show you the best ways to engage and excite your prospects, and we do.
And, we are right there to do the selling with you, once you have someone interested. However, the process that turns a prospect into YOUR client comes from individuals liking and respecting each other.
On the plus side, this is what makes it such a great business to be in! You get to do golf days, track days, sporting events, fine dining clubs, charity dinners, retreats, all sorts with people you genuinely like and help succeed.
Think of it as teamwork, but with a personal touch front and centre.
The approach we use is completely tried and tested, put in the effort, build momentum, and it WILL win you all the clients you need to be a success! Pendleton blends proven business development methods that have stood the test of time in the world’s best consulting firms with modern, entrepreneurial sales and marketing techniques. These are all part of the course, brought to life through Rob’s one-on-one coaching.
Rob Pendleton has personally trained thousands of people in the business advisory industry. These people have gone on to find tens, even hundreds of thousands of clients, ready to buy advisory services.
The world’s most successful business service professionals use many of these same processes to find and secure new clients. And Rob will help you learn to deploy them hands-on!
Pendleton’s simple yet effective approach is new to the world of business coaching. We reject the “lone wolf”, “used car salesman”, “self-aggrandising” techniques that dominate the coaching world today. The rapid growth of Pendleton itself during a global pandemic is a testament to the effectiveness of this approach.
And, Rob always practices what his Business Waterwheel TM preaches. Every year he invests his own time and money in the latest methods and training from the world’s top experts in the fields of sales and marketing. Rob’s diligence in business development ensures not only the growth of Pendleton but, by extension, the growth of all the Partners in our network. A success that directly benefits all our clients too. Be part of something exciting and life-changing. Build your practice with us!



